Facebook Effect 3rd Part pg. 214-333

At this point of the Facebook effect by David Kirkpatrick, it begins to introduce the platform that was integrated into Facebook. This allowed users to use applications on the interface of the website. At this time, myspace was still more known than facebook. But at the offices of Palo Alto were being filled with employees at a steady rate. Facebook seemed to be growing at a fast rate and it seemed to have trouble keeping up with its own growth. The new Platform allowed facebook users to play games such as the Texas Holdem and later on a bunch of other games would create crazes for the facebook community. These application companies were doing extremely well due to the success of facebook itself, "There are more than 500,000 applications operating on Facebook, created by over 1 million registered developers from 180 countries" (232). The Facebook company would form many partnerships with many application companies.

Due to the rapid growth of Facebook, Facebook needed to raise money to pay for more servers to keep the site running properly. They had begun thinking about advertisements on facebook and ended up getting a deal for 15 billion dollars. At this time Google pretty much was in control of over half of the advertisement online. And Google wanted to buy Facebook from Zuckerburg for less than 15 billion. But Zuckerburg was not at all interested.

Facebook spread around the whole world changing society not only in the states, but in different countries as well. Countries with dirt roads would have facebook. It has become an epidemic of the world's society and who knows where the end of facebook is. So far there seems to be none in sight. Zuckerburg's intentions were to create a social bound between people but being able to protect people's personal information at the same time. So far i think facebook has been a staple in American society and is considered part of the society as well. So if you do not have a facebook you may be considered not part of a social network and seem to be the outcast in terms of social situations.